Lori comes to McLanahan with more than 25 years of experience in agricultural industry sales and marketing positions. Like many, she found her passion for the industry at a young age, having been born and raised on a dairy in Northeast Wisconsin. She is a graduate of the University of Wisconsin – River Falls, where she earned a Bachelor of Science degree in agricultural marketing.
Since receiving her bachelor’s, she has held positions with the Equity Cooperative Livestock Sales Association, Farm Journal Media, Brownfield Ag News and Midwest Family Marketing. Most recently, she was a retail sales manager for Purple Cow Organics, helping to grow their business across a 17-state region.
Lori’s personal involvement in the agricultural sector has also grown over time with strong involvement in both FFA and 4-H programs. She is an American FFA Degree Recipient and has received both Honorary State and Chapter FFA Degrees. She is an active volunteer for the Lyndon Pioneers 4-H Club, the Juneau County Youth Livestock Association, the Mauston FFA Chapter, and the Mauston FFA Alumni & Supports group, serving as its president. Additionally, her family currently owns and raises a 25-head beef herd, along with a few market sheep.
“Lori has a wealth of knowledge about our industry and really understands the challenges that our customers are facing with manure management,” said Renee Schrift, director of sales and customer service – agriculture at McLanahan. “We are confident that she’ll continue to help our customers grow their businesses, creating return on investment from their waste streams and meeting sustainability goals.”
In her role at McLanahan, Lori will be responsible for supporting dealers and customers in designing and servicing McLanahan’s line of manure management solutions throughout the Midwest and Western United States.
Since 1835, McLanahan Corporation has been creating engineering-driven solutions for some of the world’s toughest industries. We partner with dairies to make manure more manageable by building manure handling equipment and solutions that help dairies grow, while keeping cows clean and comfortable. For information, please visit www.mclanahan.com or contact sales@mclanahan.com.
